Jim and Trisha are passionate about the ranch lifestyle, and want to share the Western experience with you through their craft coffee; Cowpuncher Coffee.

"Partner, it's a fact: the essence of craft coffee lies in the beans and the skill of our Master Roaster.

Cowpunchers Coffee exclusively rustles up 100% Arabica beans.
These primo beans get a taste of the fire in small-batch roasting by their Master Roasters. Fueled by a deep-seated hankerin for darn good coffee, they've painstakingly concocted our signature blends for our craft coffee.

So, grab a mug and let’s “Spur The Day!” With Cowpuncher Coffee! 

Love Story

In a modern-day twist on "boy meets girl," Jim and Trisha found love on Farmers Only. Yep, that’s right they met on Farmers Only. A year after meeting, they hitched their wagons and embarked on a unique journey. Trisha, a marketing executive, gave up the city lights and embraced the rancher's life with Jim, a third -generation rancher in Western New Mexico's Land of Enchantment.

Together, they bought a ranch and established a cattle company, continuing the Williams family legacy with their daughters and grandchildren. Recognizing a community need, they built a feedstore from the ground up. They have their feedstore now kickin' up dust in two spots, one in New Mexico and the other in Texas.

Eleanor McClintock Williams'  with horse

Spur the Day

Customer inquiries about selling coffee spurred the idea of offering a craft coffee. Wanting to stay true with the western heritage they came up with Cowpuncher Coffee. With Jim and Trisha’s need for coffee to start their busy day “Spur The Day” led to their tagline for their new coffee brand.

They wanted to honor Jim's Grandma Eleanor, a true Southwest icon and 1986 Cowgirl Hall of Fame Honoree, by labeling the Southwest favorite Piñon-flavored craft coffee with her self portrait she drew of herself and her trick horse, Sonny Boy and calling it Grandma Eleanor’s Piñon Craft Coffee. 

Eleanor McClintock Williams'

A Legacy Namesake

Eleanor McClintock Williams' life epitomized that of the strong, independent Western woman. The daughter of wealthy Pittsburgh artists, Eleanor was enthused with life in the West as a teenager. Her parents were not excited about her passion.

She ventured out on her own in the 20s and became a champion trick rider, performing on the rodeo circuit as a Bronc Rider when women were allowed to compete in Bronc Riding in Professional Rodeos, Wild West shows like Tim McCoy Wild West Show and circuses like Barnum Baily Circus.

She purchased and built a ranch in the early 30’s during the Depression, raised five children, ran for the New Mexico Senate, was a published writer and became a recognized artist.